The Wichita metro provides the numerous resources of a big city while maintaining the connected atmosphere of a small town. A diverse environment, Wichita holds value for a large demographic, from families and youth to young professionals. The Connect Wichita campaign stemmed from the observation that there are many who do not appreciate Wichita and who express feelings of dislike towards the city. The campaign seeks to bring unity among Wichita residents, in the hope of instilling greater city pride.
RESEARCH
What do you enjoy most about Wichita?
What brought you to Wichita?
CONCLUSIONS
The values and priorities of Wichita residents show an emphasis on community and connectedness. Family values are also an important factor.
STRATEGY
Brand Mind Space: the goal
Brand code
The Golden Circle: our target
DELIVERABLES
Icons
Campaign elements
Social
Swag
